Is mobile changing us? The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing people’s communications with others and their relationships with information. Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers [...]

Key to your mobile strategy is understanding how audiences use cell phones. There is still some misunderstanding about mobile adoption by African-Americans and Hispanics. Pew Internet reports that  both African Americans and English-speaking Latinos are more likely to own any sort of mobile phone than whites. Additionally, compared with white cell phone owners, minorities us a [...]

Last week, we moderated a session on what the research shows on mobile use–and our regular discussion about whether people prefer mobile web over native apps. Our speakers, Aaron Smith from Pew Internet and David Metcalf from Univ. of Central Florida, had pros and cons for both approaches, but ultimately agreed that, It Depends. eMarketer [...]

Hot of the press data on teens and communicating from Pew Internet and American Life Project. How do teens communicate? 63% use text to communicate with others every day 39% make and receive voice calls on their mobile phones every day 35% socialize with others in person outside of school on a daily basis 29% [...]

According to Pew, almost 50% of American adults now own a smartphone, an 11% increase over last year. Audience Differences The devil is always in the details. Agencies need to take a careful look at their audience(s) before deploying mobile products. If your audience is low-income seniors, 89% of whom do not own these new [...]

More than half of adult cellphone owners used their phones in stores this holiday season while deciding what to buy, according to new research released by Pew Internet. They called friends for advice, looked up product reviews and even comparison shopped–sometimes skipping the in-store purchase and buying online. While these purchasing trends are not exactly [...]

New mobile form factor, tablets, surged over the holidays. According to Pew Internet and American Life project, The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from [...]

Here is an interesting trend that Lee Rainie of the Pew Internet and American Life project discussed in a presentation about the role of Web and New Media in the public sector today . “There are 315.5 million people in the United States and according to the CTIA there are 327.6 million mobile subscriber connections [...]